Like a Good Man, Quality Men's Skincare Products are Hard to Find

H.I.M.-istry, an Exclusive Men's Skincare Line, Makes its Debut at Macy's Atlanta Just in Time for the Holidays

This holiday season, retailers are making it easier than ever to find perfect gifts by offering increased variation and personalization, especially when it comes to shopping for the man on your list! Instead of buying another sweater or tie for the man in your life, help him put his best face forward with H.I.M.-istry, a new line of just-for-men skin care products developed exclusively for all skin types and conditions.

This November, Macy's Atlanta will stock their counters with H.I.M.-istry's exclusive skincare systems for the holiday season. H.I.M-istry will launch its skincare line at the opulent Lenox Square Mall helping local shoppers check off at least a few gift items off their list.

"Men are becoming more image conscious, realizing there's no shame in taking care of yourself," says Darnell Henderson, founder of H.I.M-istry and licensed esthetician. "It is no longer considered exclusively feminine to moisturize. Men want no-hassle products and they want to see the real benefits when it comes to personal skincare. H.I.M-istry's products are simple and multi-purposed, designed and formulated to address the unique needs of today's man. I am very excited to have partnered up with a national retail giant like Macy's who has delivered fashion and affordable luxury to customers for over 150 years."

H.I.M-istryhas three lines of skin care products developed to address the wide variety of problems men today face. Listed below are the debut skin care lines from H.I.M-istry:

Combination Skin Care System
For a majority of men - having combination skin is a frustration known all too well. While many products target oily and dry skin types specifically, it is both intimidating and confusing to have a skin care regimen that requires extensive research to be effective. H.I.M-istryintroduces the Combination Skin Therapy line drawing inspiration from black tea, a natural antioxidant that is known for its balancing properties and perfect for men with combination skin types.

• Black Tea Cleanser: Especially formulated for combination skin types to gently remove facial residue and clean pores. Daily use with high concentration of Glycolic AHA Acid and Black Tea together cleanses and promotes cell turnover on a daily basis. Suggested Price: $14.50
• Black Tea Toner: Balances pH levels and nourishes the skin while gentle levels of Black Tea and Glycolic Acid promote continued cell turnover and rejuvenation. Suggested Price: $14.50
• Black Tea Bamboo Scrub: AHA 10% Microdermabrasion Cream is a combination of Alpha Hydroxy Acid, Glycolic Acid, Black Tea, Bamboo and Pyruvic Acids in a light moisturizing cream. The effect is a boost in skin cell shedding by manual exfoliation to give an all over healthy tone. Suggested Price: $18.50
• Co-Enzyme Q10 Moisturizer Serum: A lightweight serum that protects and revitalizes the skin with CoQ10 and Vitamin E to regenerate and defend the cellular matrix from environmental stress & premature aging. Suggested Price: $22.50
• Combination Skincare System: Ideal as an everyday skincare regimen, includes: Black Tea Cleanser, Black Tea Toner, AHA Clearing Pads, Alpha Arbutin Serum. Suggested Price: $59.95

Oily Skin Care System
H.I.M.-istry's oily skin care system addresses the needs of oily skin and helps men to develop a routine which will create better skin as a result. There are several misconceptions associated with oily skin, such as oily skin does not require moisturizing and doesn't develop wrinkles as easily as those with dry skin. With that being said, many men do not understand the necessity of keeping their skin well hydrated as well as clear of oil which can clog the pores. H.I.M.-istry's oily skin care system utilizes blackberries to provide an all-around sense of freshness and to clear the complexion of impurities.

• Blackberry Cleansing Gel: Advanced deep pore resurfacing action increases cell turnover to help diminish the appearance of razor bumps, dark spots and other imperfections on the skin. Suggested Price: $16.75
• Blackberry Glycolic Toner: Perfect for use in conjunction with shaving. Men can use it on their face, neck and back of their head. This toner is highly effective at removing excess oils which can cause skin discolorations and imperfections. Suggested Price: $16.75
• Alpha Arbutin Serum: Alpha Arbutin is a non-irritating and oil-free skin lightening serum that will help to correct uneven skin tone. Alpha-Arbutin was formulated to mimic the behavior of Hydroquinone without exposing the dermis to the risks of rebound-hyper pigmentation. Suggested Price: $18.50
• AHA & Kojic Exfoliator Pads: Deep strength daily exfoliator pads with combination of Alpha Hydroxy Glycolic, Lactic and Pyruvic Acids with Kojic, Bearberry and Licorice to exfoliate and inhibit skin discoloration. Suggested Price: $18.50
• Oily to Normal Skincare System: Includes Black Berry Glycolic Cleanser, Black Berry Toner, Black Tea Bamboo Scrub, and QC-10 Serum. Price: $59.95
• Oily Skincare System: For problem skin, darker skin tones, razor bump prevention, and acne prone skin. System includes Black berry Cleansing Gel /Oily Skin, Clearing Toner, Alpha Arbutin Serum, and AHA exfoliater Pads. Suggested Price: $59.95

• Black Tea Cleanser: Especially formulated for combination skin types to gently remove facial residue and clean pores. Daily use with high concentration of Glycolic AHA Acid and Black Tea together cleanses and promote cell turnover on a daily basis.
• Black Tea Toner: Balances pH levels and nourishes the skin while gentle levels Black Tea and Glycolic Acid promote continued cell turnover and rejuvenation.
• Black Tea Bamboo Scrub: AHA 10% Microdermabrasion Cream is a combination of Alpha Hydroxy Acid Glycolic Acid, Black Tea, Bamboo and Pyruvic Acids in a light moisturizing cream. The effect is a boost in skin cell shedding by manual exfoliation to give an all over healthy tone.
• Co-Enzyme Q10 Moisturizer Serum: A lightweight serum that protects and revitalizes the skin with CoQ10 and Vitamin E to regenerate and defend the cellular matrix form environmental stress & premature aging
• Dry/Anti-Aging Skincare System: Ideal for aging skin, dry skin, and damaged skin. System contains Black Tea Plus Cleanser, Black Tea Toner, Black Tea Bamboo Scrub, and QC-10 Serum. Suggested Price: $59.95

About H.I.M.-istry
H.I.M-istry was created from a basic need in men's skin care - the need to provide professional quality skin care products to men of all skin types and racial backgrounds. Established by Darnell Henderson, an esthetician who himself had complex skin care needs which were often ignored by many companies that either catered solely to women or were limited in the attention they paid to specific skin care issues of men of all races. Thus, H.I.M-istry is dedicated to bringing skin care for every man into the mainstream market by offering a distinct selection of quality products. H.I.M-istry encompasses all men and all of their distinct needs, including but not limited to skin discoloration, ingrown facial hairs, anti-aging, skin tone balance and teaching general skin care habits that can be utilized for the rest of a man's life by providing easy to follow starter kits for new consumers. The H.I.M-istry skin care systems will give men the essential tools needed to build clear, healthy skin that will lead to a new, confident sense of self. For more information, please visit www.himistry.com.